The Brandery is made up of four parts: Trade show, Brandtown, Fashion show and The City but its reach stretches far from the actual fair itself, all the way to nightclubs and other such venues dotted around Barcelona.
At the Brandery all participating brands have an excellent opportunity to showcase their collections and on the flip side all viewers have a great opportunity to view them. Similar to the nature of a speed date, buyers and brands can meet, chat and even organise further meetings in a very short space in time.
The Laundry (another part of the trade show which like its name washes away all doubts and queries surrounding the industry) will be hosting debates which will cover fashion, business and creativity while The Brandery Catwalk will be showing off all the latest trends in glimmering limelight where over 30 brands will walk proudly down its walkway to show their unique angle on the industries productions.
Brandtown (this year partly open to the public) is a special workplace devoted to the brands, encouraging creativity while developing and sharing ideas between the different sections of the industry. Brandtown will include workshops with creative live shows that unify music, graffiti and design into a big fashionable square of cretive delights.
Added to this, a selected jury consiting of both entrepreneurs and journalist will award innovative fashion design students for their creativity in the New Talent Contest.
The Human League, La Casa Azul, Mala Rodríguez and Stand Up Against Heart Crime are some of the artists performing live at The Brandery, along with DJs Shelby Grey, Amable, GatoTV (Tvno & DjGato) - Mash AV Show, DJ2D AV Show and Miranda Makaroff. (So don't miss out!)
If your a fan of fashion photography then this one should not be missed... Photographer Manuel Outumuro will be showcaseing 50 photographs in an exhibition on Passeig De Gracia between the 6 – 20 of July. The photo collection, sponsored by Marie Claire, has never before been fully presented to the public.
There will also be a gathering for over 300 bloggers, where the informed specialists can discuss the latest, the upcoming about their passion - fashion. Later on they will be celebrating their love for fashion at The Sutton Club.
Simplty put, if you like your fashion then The Brandery is one of the best urban conventions around so go and check it out!
To read more about the venue, click here.